What we collect, how it's protected, and your choices.

This Privacy Policy explains how Grafton Smiles, 82 Worcester St Unit C, North Grafton, MA 01536, collects, uses and protects information gathered through this website and through your communications with the practice by phone, text and email. It is separate from our HIPAA Notice of Privacy Practices, which governs your protected health information as a patient; where information you submit through this site becomes part of your patient record, the HIPAA notice applies to it as well. Effective date: October 2, 2026.

Information you provide. When you call, book online, or submit a form, you may provide your name, contact details, appointment preferences and a description of your dental concern. Online booking on this site is provided through Zocdoc, whose handling of information you submit there is additionally governed by Zocdoc's own privacy terms. Please do not submit detailed clinical information through general website forms; the phone and your visit are the right channels for it.

Text messaging. If you provide a mobile number, we may send appointment reminders and practice communications by text. Message frequency varies, message and data rates may apply, and you can opt out at any time by replying STOP. Your mobile information and text messaging consent are never sold or shared with third parties for their marketing purposes.

Automatically collected information. Like most websites, this site's hosting and any analytics in use collect standard technical data such as pages visited, approximate location from IP, browser and device type. See the Cookie Policy for details and choices.

We use the information above to respond to your inquiries, schedule and remind you of appointments, provide and bill for care, and improve the website. We do not sell personal information, and we share it only with service providers who support these purposes (such as scheduling, communications and IT vendors) under appropriate protections, or as required by law. Massachusetts residents' personal information is safeguarded consistent with Massachusetts data security requirements, including M.G.L. c. 93H and its regulations, through administrative, technical and physical measures appropriate to the information we hold, and any legally required breach notifications will be made to affected individuals and authorities.

This site links to third-party sites and services, including Zocdoc, Google Maps and the practice's Google profile; their privacy practices are their own, and this policy does not cover them. This website is intended for general audiences and is not directed to children; children's health information is handled as patient information under the HIPAA notice, with parents and guardians acting on their behalf.

You may opt out of text messages by replying STOP, decline non-essential cookies as described in the Cookie Policy, and contact us to review or correct contact information we hold about you. Requests regarding your dental records follow the rights described in the Notice of Privacy Practices. Questions about this policy: Grafton Smiles, 82 Worcester St Unit C, North Grafton, MA 01536, (508) 839-6464. We may update this policy from time to time; the current version is always this page, with its effective date above.